Interview

Eric Zwigart has built his career at the intersection of real estate, capital strategy, and entrepreneurial resilience. As the founder of Rock Solid Capital Investments under Rock Solid Capital Asset Partners, he leads a diversified real estate fund centered on fix-and-flip properties while also operating a rapidly expanding AI-driven capital-raising platform. His journey spans early exposure to real estate, building a half-billion-dollar oil business, navigating a devastating financial collapse during COVID, and ultimately rebuilding with a renewed focus on systems, mindset, and scalable opportunity.

Today, Zwigart stands at the forefront of a new generation of capital innovation, helping both investors and business owners create structure, security, and long-term growth.

Q: Can you tell us about yourself and the investment approach behind Rock Solid Capital?

My name is Eric Zwigart, and my company is Rock Solid Capital Investments under Rock Solid Capital Asset Partners. At its core, we operate a real estate fund built around fix-and-flip properties. Investors typically come in at different return tiers based on the amount they invest, and the fund is secured by trust deeds on every property. The more properties we turn, the more diversified and secure the investment becomes.

Through that process, I built a capital-raising system that can now be used for almost any business. I’m neurodivergent, and I’ve come to understand that my brain naturally operates as a kind of pattern-recognition engine. I can see how systems connect, where friction exists, and how to simplify complex flows. We intentionally built our AI-driven front end to automate that same “computer-like” pattern recognition, which now handles much of the marketing and investor engagement process. Some of that technology is patentable, and it has opened the door for new income streams beyond real estate.

Q: How has Rock Solid Capital’s platform grown, and what types of clients do you work with today?

What started as a real estate capital raise has grown into a full marketing and capital-raising platform. We can now raise capital for other companies as well. Some clients want us to manage the entire process from lead generation through closing, while others prefer that we simply fill their calendar with qualified investors so they can handle the closing themselves. In some cases, companies don’t even have a fund set up yet. We can help with that too, through our private equity partnerships.

Our target audience has two sides. On one side, we work directly with accredited investors who want strong returns backed by real estate. On the other, we work with business owners and operators who need to raise capital. If someone needs a system to consistently attract and close investors, that is what we provide.

“That is why the company is called Rock Solid — to build on what lasts, not on what can wash away.”

Q: What role did real estate and business play in your journey as an entrepreneur?

I grew up around real estate. My dad taught me the value of positive income properties and cash-flowing rentals. By the time I was ten, I was already installing ceiling fans in apartments. Fixing properties became a passion early on, and to this day, I’ve never lost money in real estate.

Before Rock Solid, I also owned an oil company. Over the years, we did more than $500 million in total sales, peaking at around $150 million annually. During that period, I was recognized as the 2018 Spirit of the Entrepreneur Award winner and named Best of the Best in Southern California, which meant a lot because it came from peers in the business community. Real estate and business have always been at the core of what I do.

Q: How did major setbacks like covid and business losses impact your approach?

COVID changed everything. I moved into hand sanitizer manufacturing, and at first, it exploded. Within 30 days, we were producing 30,000 gallons a day, selling to major buyers like Home Depot, the United States Postal Service, and Napa Auto Parts. I personally made about $10 million in that phase.

Then the market crashed. I was left with massive inventory and expensive imported bottles, that suddenly became worthless once domestic production resumed. Cash flow collapsed, service levels dropped, and the company was destroyed. I personally lost $35 million.

For a long time, that kind of loss left me flat and emotionally broken. But I received solid advice: focus immediately on building something new and see it as the next chapter. I’ve always feared having to work for someone else, and as a neurodivergent entrepreneur, I realized my intense focus, pattern recognition, and emotional investment could become strengths when used correctly.

Q: How did this experience lead you to mindset work and your current role with Rock Solid?

About four months ago, I officially joined BA after attending meetings for nearly a year, where I met Marco Lopez from Mindtune. I first signed up as a user because the system helps slow the mind, improve emotional regulation, and increase clarity. It’s built around simple daily practices, personalized exercises, and custom audio tracks tailored to each person, connecting mindset, emotion, and performance in a way I had never experienced.

Now, I’m also an investor. I saw its impact on my life and wanted to scale it. I view it as both a passion project and a real business opportunity, helping people who are stuck, overwhelmed, or rebuilding after major losses like I did. Living through massive success and collapse taught me more than the wins ever did. If I hadn’t lost that company, I would not have rebuilt my relationship with my kids. My marriage didn’t survive that season, but it forced me to rethink everything about life and business. That is why the company is called Rock Solid — to build on what lasts, not on what can wash away. It comes from a very personal place, and it shapes everything we do. The same applies to mindset, business, and personal life.

Q: What are your main priorities for the coming years, and what do you need to achieve them?

My primary focus right now is capital raising. We continue to grow our own funds, but I am equally focused on helping other companies raise capital through our system. On the real estate side, we are preparing to franchise our fix-and-flip model as a true business-in-a-box across multiple markets.

To keep building forward, we need a continued inflow of both investors and companies seeking capital. If a business needs to raise money, we can assist. If investors are looking for secured, real estate-backed opportunities, they can connect with us as well. Through private equity partnerships, we also help raise money for operating companies so investors can benefit from both passive income and equity growth.