From Logistics Pioneer to Philanthropic Coffee Visionary

In a world where business success often overshadows social good, Debbie Cross stands out as a beacon of purposeful entrepreneurship. Hailing from Trinidad and Tobago and now rooted in New York City, she has spent over three decades blending sharp financial acumen with a deep commitment to human rights and community empowerment. As the leader of ASAP Logistics Ltd and founder of Sapphire Coffee Ltd, she doesn’t just build companies—she builds bridges between profit and philanthropy. Her approach is grounded in ethical innovation, where every decision fosters global stewardship and real-world change. Clients and communities alike turn to her for guidance that goes beyond the bottom line, proving that true leadership means lifting others while scaling sustainably.

A Foundation in Global Logistics

Debbie’s journey began in the intricate world of international trade, where she honed her expertise in ocean logistics and financial strategy. For more than 30 years, she has steered ASAP Logistics Ltd, a firm specializing in efficient supply chain solutions that emphasize accountability and growth. Her mastery of income statements and new business development has not only driven the company’s success but also embedded a culture of responsibility. Drawing from her Trinidadian roots, Debbie Cross views logistics not as mere transactions but as opportunities to connect cultures and economies. This global perspective laid the groundwork for her ventures, teaching her the value of precision, adaptability, and ethical practices in high-stakes environments.

Launching Sapphire Coffee: A Blend of Passion and Purpose

Building on her logistics prowess, Debbie founded Sapphire Coffee Ltd, transforming her love for quality and community into a premium coffee brand. Sourced from the heart of Colombia’s lush farms, Sapphire offers 100% organic, fairtrade, specialty-grade roasts in limited batches—each one a story of heritage and craftsmanship. What started as a way to support sustainable agriculture quickly evolved into a mission-driven enterprise. “Our mission to give back is at the heart of everything we do,” Debbie shares. Every purchase donates a portion of profits to charities, ensuring that the brand’s success directly benefits the farmers and communities behind the beans. Through Sapphire, she has revolutionized how businesses can integrate philanthropy, proving that luxury coffee can fuel both exquisite taste and lasting impact.

Champion of Philanthropy and Human Rights

Debbie’s heart for service extends far beyond boardrooms. A lifelong philanthropist, she has dedicated countless hours to empowering underserved communities, particularly in Colombia, with access to food, education, and healthcare. Her initiatives, like back-to-school giveaways in NYC partnering with organizations such as Gateway JFK and UNCA, bring families together for more than just supplies—they foster hope and connection. Committed to human rights education, she integrates ethical considerations into her business models, training teams to prioritize global stewardship. As Logistic Director of the Long Island Import Export Association and President of Meta Green Coffee, plus memberships in prestigious groups like the Atlantic Council and U.S. Chamber of Commerce, Debbie amplifies her influence, advocating for fair trade and social justice on a broader scale.

Recognition and Accolades

Debbie’s unwavering dedication has not gone unnoticed. In 2024, she received The President’s Lifetime Achievement Award for Operation Impact, honoring her profound charitable contributions. This was followed by the 2025 Humanitarian Award at the Glitz & Girlpower Awards, celebrating her resilience and compassion in transforming lives through ASAP Logistics Ltd and Sapphire Coffee Ltd. These accolades underscore her role as a trailblazer, where business excellence meets societal upliftment. As one admirer noted in a media feature, her work “sets an example for others to follow,” blending entrepreneurship with empathy.

A Life of Balance and Inspiration

Beyond her professional achievements, Debbie embodies grounded leadership. Fluent in blending cultures from her Caribbean heritage to her New York base, she finds joy in simple pursuits that keep her connected to her roots. Whether sharing insights in interviews or engaging on social media, she remains approachable and authentic. Her philosophy? Success is amplified when shared. This mindset drives her to mentor emerging leaders, emphasizing innovation, responsibility, and the power of giving back.

The Legacy of Lasting Change

As Debbie expands Sapphire Coffee Ltd and ASAP Logistics Ltd, her focus remains on legacy—not just her own, but the one she helps others build. From Colombian farms to New York streets, her story is a testament to vision, grit, and heart. “When we win together, real change happens,” she says. In an era craving purpose, Debbie Cross reminds us that business can be a force for good, one cup at a time.