From Immigrant Roots to Multi-family Mastery

In a world where real estate investing often favors the well-connected, Raul Luna has carved his path through sheer determination, strategic vision, and a commitment to value creation.

As the founder of Properties 180, LLC, he has transformed overlooked multifamily properties into thriving communities, amassing a portfolio of over 3,000 units while delivering solid returns for partners. Luna doesn’t chase trends—he builds legacies, one acquisition at a time.

His journey is a testament to the American dream: arriving as a child with big ambitions, starting businesses young, and evolving into a leader who mentors others. With his wife Rosy by his side, Luna blends family values with business acumen, proving that success is about more than profits—it’s about impact.

Raul Luna by the Numbers

• $100M+ Deals Funded
• 10,000+ Academy Paid Members
• 3,000+ Multifamily Doors
• 60+ Team Members
• 6 Children, 5 Working Alongside Him

Early Beginnings: A Foundation in Hustle

Born in San Francisco and raised in Mexico until age eight, Raul Luna returned to the U.S. to reunite with his father and pursue opportunity. From a young age, he worked alongside his dad, dreaming of saving enough to start a family business back home. But life had other plans. At 18, Luna launched his first venture: a pizza restaurant, diving headfirst into entrepreneurship.

The food industry wasn’t his calling, though. After selling the business, a chance encounter with his realtor, Raymundo, sparked a new passion. Eager to learn, Luna asked for mentorship—and got it. This marked his entry into real estate, where he quickly honed skills in sales and investment. Parallel to this, he explored direct sales, even co-founding a company, building a foundation in marketing and leadership.

Rosy Luna, his partner in life and business, brought her own entrepreneurial spirit. Born in Mexico and raised in San Jose by a hardworking single mother, she started selling at the flea market at 11. Through school and college, she balanced work and academics, meeting Raul in her senior year. Together, they’ve navigated the “wonderful rollercoaster” of building empires.

Mastering Multifamily: The Birth of Properties 180

With over 21 combined years in commercial real estate, Raul and Rosy founded Properties 180 in 2016. Specializing in value-add and opportunistic investments, the firm targets garden-style apartments of 50 to 350 units in strong markets across the South, Midwest, and West Coast. Their strategy: acquire underperforming properties, renovate interiors and amenities, and reposition for growth.

Luna’s approach emphasizes markets with job expansion and in-migration, reducing risk while maximizing returns. “We focus on infill rental markets where demand outpaces supply,” he explains. This has led to a robust portfolio, with Properties 180 handling acquisitions, rehabbing, asset management, and advisory services.

Beyond buying and flipping, Luna educates through his academy, Properties 180, sharing insights on real estate investing. His appearances on shows like The Flip Talk Podcast highlight his philosophy: “Willing yourself to success” through persistence and smart systems.

A Leader in Elite Circles

As a member of the Board of Advisors, an exclusive network of top entrepreneurs, Luna connects with peers to exchange strategies and drive excellence. He invites fellow leaders to join events, emphasizing collaboration over competition.

His work extends to community impact, revitalizing neighborhoods through thoughtful redevelopment. Testimonials praise his problem-solving: “Raul makes every deal a win-win,” says one client. Another notes his smooth transactions and solutions for challenges like evictions.

The BA Effect: Growth Without Greed

Raul Luna credits much of his recent business growth to his involvement with BA. Seeking a “rich environment” of high-performing entrepreneurs, he joined the community and found mentorship, inspiration, and actionable insights that reshaped his approach. Over the past five years, Luna says the exposure to driven, like-minded peers has allowed him to implement changes that accelerated his business and avoided costly mistakes.

For him, BA embodies the principle of “growth without greed”—a distinction between ambition for collective success and greed for personal gain. He emphasizes that lasting success comes from building relationships, helping others, and consistently contributing value, rather than seeking quick wins or using the platform solely for self-promotion. As he explains, “The long runners are the winners,” and a culture that prioritizes growth with integrity attracts the right people while repelling those motivated by greed alone.

Family at the Core

Amid the deals and developments, Luna remains a devoted husband and father to six children. Balancing family with business, he draws strength from his roots—hard work, responsibility, and ambition instilled early.

Headquartered in Modesto, California, Properties 180 reflects Luna’s grounded style: practical, innovative, and focused on long-term value.

Building a Lasting Legacy

As Properties 180 expands, Raul Luna stays true to his mission: creating opportunities that protect capital and foster growth. From his immigrant beginnings to leading a multimillion-dollar firm, his story inspires. “I’ve always believed in hard work and mentorship,” he says. “Success comes when you help others succeed, too.”

In an industry full of noise, Luna’s quiet conviction stands out—proving that with vision and grit, anyone can turn dreams into reality.